From Generative AI to the Ecology of Srt

Anyone with a LinkedIn account is aware of the demographic boom in generative AI enthusiasts. In a typical post, we learn that "the new GPT4o AI is completely insane. You give it a sketch of a character, and poof, you have it from every angle and in multiple positions. Add the scene generator, and poof, you have the exact scenes. If I have the book's pitch and title, I ask for a cover, and poof, I have it.‘ We understand the place of the concept of ’poof" in the minds of enthusiasts. To be fair, I understand that filming a movie can be exhausting. That an artistic director might tire of making all the decisions on a project involving dozens of collaborators. But reviewing hierarchies, delegating more and differently, seems to me to be more promising than firing everyone to sit alone with AI and entrusting it with the same tasks with sudden equanimity. If AI fascinates me too, it is because it invites us to think of the figure of a collective author. But who conceives of it in these terms when using it in production?